At Kueth®, our mission is to bring affordable, stylish, and high-quality area rugs to homes across America. Ever since our founding in 2015, we’ve been committed to sourcing unique and eye-catching designs that can elevate any space while still being gentle on your wallet.
Our Story
The Kueth® brand was launched in 2015 by a team of designers and merchants with a shared passion for area rugs. We started out small, offering just a handful of collections focused on traditional Persian-inspired motifs. However, we quickly realized that customers were looking for more unique and contemporary styles at an accessible price point.
That’s when we expanded our focus to include collaborations with talented designers from around the world. From abstract watercolor splashes to geometric diamonds, our assortment grew to encompass both classic and fashion-forward aesthetics. We also began working closely with manufacturers to develop specialty techniques like hand-tufting, high-low pile, and carved effects. This enabled us to achieve high-end details while maintaining costs.
Today, the Kueth® catalog includes over 2,000 area rug SKUs across a spectrum of color palettes, materials, and motifs. However, our commitment to quality craftsmanship and affordable pricing remains unchanged. We may have grown over the years, but we still operate as a nimble, design-driven company at our core.
Our Design Process
The Kueth® design team is constantly scouting trends from trade shows, boutiques, and designer portfolios from around the globe. We pride ourselves on staying ahead of the curve when it comes to both colors and patterns.
Once we’ve identified an exciting theme or look, our designers begin the collaborative process of creating the collection. This involves extensive sampling and testing to perfect the blends of materials, textures, and techniques that bring each concept to life. We often develop completely custom palettes and prints exclusive to Kueth®.
Although we lean into current fashion, we always keep timelessness in mind. Our goal is to find the sweet spot between relevant and lasting so that your Kueth® rug will maintain its stylish edge for years to come. We want pieces that’ll not only work in your home today but also transition seamlessly along with your evolving aesthetic.
Once the design process is complete, we place tremendous emphasis on managing quality control across our global supply chain. By working closely with our manufacturing partners and maintaining stringent standards, we ensure that each Kueth® rug is thoughtfully constructed for beauty and durability.
Our Values
Quality Materials
Kueth® rugs are crafted using only premium fibers, fabrics, leathers, and finishes sourced from reputable vendors. From lustrous New Zealand wool to durable synthetic polypropylene, every material is chosen with care to impart traits like softness, strength, and rich color. We also offer several eco-friendly collections made from all-natural jute, bamboo, sisal, and more.
Skilled Techniques
In addition to material selection, construction techniques make a big impact on the look and feel of a rug. Our collection features an array of methods like power looming, hand tufting, hand knotting, flat weaving, braiding, patchwork, and more. Special treatments such as carving, distressing, and abrash effects lend additional character and dimension. We combine time-honored techniques with modern innovations to craft rugs with artisanal allure.
Responsible Sourcing
We prioritize sustainable and ethical manufacturing practices across our global supply chain. The majority of Kueth® rugs are produced in India, Turkey, Egypt, and Pakistan by longstanding partners who share our values around environmental protocols, fair labor policies, and giving back to local communities. We also offer several Made in America collections woven by skilled artisans in North Carolina using renewable and rapidly renewable resources.
Customer-First Service
Since day one, the Kueth® customer has been at the heart of what we do. Our friendly customer service team based in the USA is available every step of the way, from assisting with design advice to resolving any issues that may arise. We stand behind all of our rugs with a 30-day return policy and 1-year limited warranty. Your happiness and satisfaction are our top priorities.
Our Categories
Traditional Persian Styles
This category takes inspiration from timeless Persian rug designs handed down through generations. Bordered layouts, ornate medallions, elegant florals, and intricate motifs evoke the exotic allure of faraway bazaars. Neutral colorways and faded distressing effects lend an antique heirloom vibe. Choose from wool, cotton, jute, or polypropylene pile in patterns like Tabriz, Kashan, Heriz, and Indo-Gabbeh.
Global Eclectic Styles
Discover one-of-a-kind handcrafted artistry with rugs drawing from various cultures worldwide. Bright colors and playful motifs define the bohemian Moroccan Trellis and Suzani collections, while hand-knotted dhurries offer laidback Southwestern style. Woodland-inspired designs showcase Native American influences. For something more contemporary, our Ikat and Watercolor collections marry global aesthetics with modern sensibilities.
Transitional Trending Styles
This versatile category bridges traditional and contemporary with broadly appealing looks perfect for any home. Mid-century designs feature abstract shapes and nature motifs in subdued colorways. The subtle but vibrant gradient effect rugs and painterly splatter print rugs epitomize understated elegance. For traditionalists, damask and medallion looks get refreshed with overdyed washes. The best-selling Hampton collection offers a taste of coastal living with breezy nautical prints.
Contemporary & Abstract Styles
Make a sleek style statement with rug designs centered on shape, line, and color. Geometric patterns like diagonals, chevrons, and overlapping circles take on an op art vibe. Muted abstract watercolors offer an organic counterpoint. Pop art collections feature playful renditions of everyday items like cameras and soda bottles. These chic contemporary rugs effortlessly pull together modern, minimalist spaces.
Kids & Pet Styles
Let your personality shine with rugs designed to withstand real life in family-friendly homes. Whimsical motifs like paint splatters, ABC blocks, and colorful cars bring cheer to kids’ rooms without sacrificing style. Charming animal prints, from polka dot puppies to safari tigers, add warmth to high-traffic areas. Premium synthetic piles designed to hide stains, spills, and pet fur allow you to decorate with lighthearted flair.
Outdoor/Indoor Styles
Perfect for porches, patios, or poolside, these rugs are constructed to withstand exposure to the elements. Skid-resistant backings and drain-through designs provide safety and performance. Fabrics like polypropylene and UV-treated polyester maintain color vibrancy outdoors. Natural sisal and seagrass offer eco-friendly texture. From funky patterns to basic solids, find the ideal rug to define your outdoor living space.
Our Commitment to You
We believe that decorating your home with a beautiful, quality area rug should be joyful and stress-free. That’s why Kueth® offers a shopping experience personalized for you. Here are some of the perks you can expect when you join the Kueth® family:
Design Assistance
Our team is ready to guide you every step of the way in finding the perfect rug for your needs. Browse our extensive catalog or describe your dream rug – we’ll use our expertise to handpick options for you to consider. We’ll also provide tips on sizing, placement, color matching, and coordinating your rug with other decor. Plus, take advantage of free fabric swatches to see materials firsthand.
30-Day Returns
We stand behind the quality of our rugs, but should an issue arise or if the rug is not the right fit, returns are easy. As long as your rug is in original condition, you have 30 days from delivery to initiate a return. We’ll make arrangements for pickup and refund your money (excluding shipping costs).
1-Year Limited Warranty
All Kueth® rugs are backed by a 1-year limited warranty covering manufacturer defects that impact performance and durability under normal residential use and care. In the rare case of a defect, we’ll work with you on a repair or replacement. Documentation will be required along with photos showing the damage. Exclusions apply for improper care or commercial use.
Free Shipping
Take advantage of our ongoing free standard shipping within the contiguous USA on all orders over $99. No promo code needed – we’ll automatically deduct shipping charges during checkout. Enjoy the convenience of direct delivery to your doorstep. Expedited delivery options are also available.
Buy Online, Return In-Store
For added flexibility, Kueth® rugs purchased online can be returned to any Walmart store – no packing or labels required. Simply bring your invoice and rug to customer service. This makes exchanges, refunds, and returns easier than ever.
We’re thrilled to have you as part of the Kueth® community. Please reach out anytime with questions, requests, or feedback. We look forward to brightening your home with a beautiful new rug!
